3 Marketing Mistakes to Avoid by Maria Gudelis – Part 3
15 10 2008
Part 3 – A Bigger Mistake than You Realize by Maria Gudelis
In my 3rd part of the 3 marketing mistakes to avoid series, I’m going to cover what I think may be a bigger mistake than most people realize.
You can’t imagine how many sales and potential customers you’re losing by doing this one thing.
I’m talking about loading up your web site with time consuming load objects such as Flash videos, large graphics and so on.
Yes, I know, we live in the age of technology. Everything is super sized and super speed. You’ve been on cable or DSL for so long that you can’t even imagine going back to dial up.
Well news flash my friend. The stats are in and they don’t lie.
About 13% of the Internet population is still on dial up. What this means to you as a salesperson is that if you create a site with large Flash videos or graphics and your site takes more than just a few seconds to load, you WILL lose these people. They are not going to hang around.
I don’t know about you, but I don’t want to alienate 13% of my potential market. So I make my sites quick loading. All those fancy bells and whistles are not needed. If you’re going to include a Flash video for your intro, make it optional. Give people a chance to bypass it. If you need graphics, optimize them as much as you can. Screen resolution doesn’t require graphics to be large in size.
That’s it. No long drawn out pitch here. If you fail to do this, you WILL lose about 13% of your audience and potentially 13% of your sales.
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Next post, more tips.
To YOUR Success, Maria Gudelis
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