Four Tips by Maria Gudelis on Social Media Marketing

4 11 2009

If there is anyone qualified to speak on social media for business, it would be Maria Gudelis. She is a renowned expert in the field of real estate, marketing, finance, and investing. She started out as a self-made entrepreneur at the tender age of 10 and made her first investments in stocks and real estate within the next decade of her life.

As a social media marketing consultant, she can never stress enough the importance of building relationships with customers. It is vital that you go out and address the needs of those people you have geo-targeted for your prospective sales. This is the very community around which your business will grow, develop, and expand as you use Twitter for business.

Maria Gudelis believes that the fastest way to capture attention and succeed in your business today is to apply these four essential tips on social media marketing which are:

1. Brand yourself with your unique selling proposition. The most effective way to brand yourself is to get your own Twitter account, one which is in your name. Follow this up with another Twitter account in the company name for every business you set up. When you design each of your accounts, you should pay particular attention to your Twitter bio, profile, and background. Let your customers know something more about you and reach out to them on a personal level. Let your profile picture be a photo of you smiling or your company logo with a brief, catchy caption. Adjust your background graphics to suit the mood and color of your theme.

2. Always remember to use a call to action. Your call to action could come in the form of a few simple words or an interesting photo of yourself or your product. This is consistent with how Twitter operates in that it micro-blogs in such short messages which say it all. People will tend to associate your personal name with your face and your company name with your business profile. This call to action, when repeated over and over again, by word of mouth or through discussions in forums and blog sites will be retained and remembered in people’s minds. A particularly funny or witty call to action combined with a well-designed logo could make your products sell like hotcakes.

3. Don’t sell all the time – be interesting. Despite the fact that you’re selling, don’t oversell yourself and your product. Instead, make yourself known to people through your Twitter bio and profile. Be more personal and casual with the messages and updates you send, just to remind people that you and your product are just around. Use a variety of social media for business you can tweet and share like written, audio, and video material to keep your audience interested.

4. Use video in your social media marketing for business. Social media advertising could come in the form of a Twitter video clip 10 seconds long. Videos are effective at rendering great visualization without sacrificing content. Together, visualization and content will inspire your readers and followers to buy your product and keep visiting your site.

As a visionary who thinks ahead of her time, Maria Gudelis regards social media advertising and networking sites as one big puzzle which all falls into place. It is too massive for anyone to see or realize yet. Twitter is just one piece of the puzzle which comes together to complete the entire picture, the grand design of all social media for business.



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