Internet Marketing Consultants Pay Attention to Retail Trends
12 06 2009Hi fellow marketing consultants!
In the recent Shop.org’s 2009 State of Retailing Online (SORO) Marketing Report in partnership with Forrester Research - it showed retailers are spending more on the Internet while at the same time cutting in other marketing areas.
“Almost half plan to stay the original course and spend largely as planned, approximately one third is ratcheting back spending, and the remaining quarter is actually increasing investment in their Web businesses beyond the original plan.”
Those surveyed say they are increasing spend on the Web, specifically in:
1. Search engine optimization (SEO),
2. Email and
3. Social marketing.
Social marketing is such a hot button with local business owners. Learn how to master social marketing in your business!
