SEO keys by Maria Gudelis

30 12 2008

Maria Gudelis on SEO (continued from prior post).  The key to SEO is to make it easy for search engines
to figure out what your site is about. Here are some ways to make your site friendlier to the search engines.

SEO Tips

Each page of your site should target a different keyword. For example, if your business is about wines, then you will probably have pages on red wines, white wines, events, wine tasting, wine tours, etc.

Each page should target a single keyword phrase related to wine and that keyword should be featured prominently throughout that web page.

You’ll want to place your keyword in each of the following places:

-In the Title of your page (preferably at the very beginning)
-In the Description
-As the Header (H1) of the page
-In the “alt” tag embedded in an image
-In the anchor test of a link
-In bold somewhere in your text

You’ll also want to use your keyword phrase throughout the text. But do so carefully so you don’t overdo it.

The key to SEO is that you want it to appear natural. Going too crazy with keywords and putting your keyword phrase all over the place is called “keyword stuffing” and could cause the search engines to drop your site altogether – “the google sandbox so to say”.

These simple on-page SEO tips will help you get top rankings for your business.  Also keep in mind it may take some time for the search engines to ‘notice your site’.  There are some ways to quicken that process by backlinks from authority sites.

Now, if your keyword is very competitive, then without question I’d advice you to get an SEO expert’s help…and lots and lots of high quality authority backlinks!

To your SEO success, Maria Gudelis


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